1. Executive Summary
This document is a comprehensive plan for launching and scaling Urban Brew Coffee — a third-wave specialty coffee shop located in the city centre. It covers the concept, product mix, target audience, supply chain for single-origin beans, equipment and bar layout, financial projections for the first three years, and a marketing programme aimed at building a loyal community of local guests and remote workers.
2. Concept and Product Mix
Urban Brew positions itself as a slow-coffee neighbourhood spot focused on filter brewing, single-origin espresso and seasonal signature drinks. The menu balances classic milk-based drinks with a rotating filter bar...